Social media and counter-campaigns
Social media and counter-campaigns start where opinion is formed. We actively counter misinformation and campaigns, with particular attention to social media as a driver of public opinion. We respond while the case is running, not only after the verdict. This prevents your client from being pushed into a corner prematurely. All measures remain part of the overall strategy of the case.
What sets us apart
- 1Active, not waitingWe counter misinformation and campaigns rather than letting them stand.
- 2During the proceedingsWe respond while the case runs, not only after the verdict.
- 3Part of the overall strategyEvery measure belongs to the strategy of the case.
Our services
Misinformation
Not letting falsehoods stand- Active response. We counter misinformation about the case.
- Effect in view. The benchmark is how an account affects the client's position.
- Coordinated. The response stays aligned with the procedural approach.
Campaigns by the other side
Answering targeted advances- Organised campaigns. We counter campaigns aimed at the client.
- Prepared answers. The communication scenarios supply the matching core messages.
- Fast. Being prepared is what lets you react faster than the opposing side.
Social media in focus
A driver of public opinion- Particular attention. Social media drives opinion formation especially strongly.
- Respond there. The answer is given in the channel where the debate is running.
- Linked to the channels. Social media is steered together with the other channels.
Timing of the response
Not only after the verdict- While the case runs. We respond during the ongoing proceedings.
- Impressions settle. Communicating only after the verdict means correcting a settled image.
- Preventing early framing. The client should not be pushed into a corner prematurely.
Part of the overall strategy
Not an isolated exchange- Integrated. All measures form part of the overall strategy of the case.
- Measured by position. Every statement is judged by its effect on the proceedings.
- No reach for its own sake. The aim is perception, not attention in itself.
Frequently asked questions
Why is communication needed while proceedings are still running?
If a client is pushed into a corner by false information or campaigns before proceedings end, that shapes public perception. Communicating only after the verdict means correcting an image that has long since settled. Throughout, communication stays coordinated with the procedural approach.
Why the focus on social media?
Because that is where opinion is formed. Social media is a driver of public opinion, which is why it receives particular attention. The measures nevertheless remain part of the overall strategy of the case and are steered together with the other channels.
Who is this relevant for?
For proceedings involving companies and private individuals where public perception matters. We work with the firm running the mandate. The scope depends on the case, the level of public attention and the channels involved.
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