Spokesperson training
Spokesperson training prepares the designated people for interviews and statements. Practice does not use generic examples but the scenarios that are realistic in the specific case. The agreed wording is rehearsed until it holds under pressure. We also clarify which questions must stay unanswered and how that is communicated to the media. On request we accompany appointments on site.
What sets us apart
- 1Practised on the real caseTraining uses the scenarios that are realistic in the specific case.
- 2Holds under pressureThe agreed wording is rehearsed so that it carries in difficult moments.
- 3Support on siteOn request we accompany the appointments.
Our services
Designated spokespeople
Only those who should speak- A defined group. We prepare the spokespeople designated in the mandate.
- Roles settled first. Who speaks and who does not is defined beforehand.
- Firm and client. Both sides work with the same agreed wording.
Interviews and statements
Camera and microphone- Both formats. Preparation covers interviews as well as statements.
- Performance rehearsed. We train the appearance in front of camera and microphone.
- Hands on. The material is practised, not merely discussed.
Realistic scenarios
Drawn from the actual case- No template. Practice uses the scenarios of the specific case.
- Foreseeable questions. The situations follow the course of the proceedings.
- Linked to the strategy. The exercises use the prepared core messages.
Agreed wording
Phrasing that carries- A common line. All spokespeople work with the same agreed wording.
- Rehearsed under pressure. The phrasing is practised until it holds under pressure.
- Avoiding contradictions. No diverging statements arise during ongoing proceedings.
What must stay unanswered
The limits of disclosure- Settled in advance. We clarify which questions must stay unanswered.
- With an explanation. We also rehearse how that is communicated to the media.
- Support available. On request we accompany appointments on site.
Frequently asked questions
Who is trained, the firm or the client?
We train the people designated as spokespeople in the mandate. Who that is we settle at the outset and record in writing. What matters is that only those people speak and that everyone uses the same agreed wording.
What is used for practice?
The scenarios that are realistic in the specific case. The agreed wording is rehearsed so that it holds under pressure. We also clarify which questions must stay unanswered and how that is communicated.
Do you attend the media appointments as well?
On request we accompany appointments on site.
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We look forward to hearing from you