Responsibilities and spokesperson roles
Responsibilities and spokesperson roles are defined at the outset of the mandate and recorded in writing. It is clearly assigned who speaks to the media and who does not. Firm and client work with agreed wording, externally as well as internally. Contradictory statements during ongoing proceedings are therefore avoided, and the strategic message stays the same across everyone involved.
What sets us apart
- 1Settled at the outsetThe roles are defined at the start and recorded in writing.
- 2One voiceCommunication is uniform, externally and internally.
- 3No contradictionsDiverging statements during ongoing proceedings are avoided.
Our services
Defined at the outset
In writing, not by word- Early timing. The roles are agreed at the start of the mandate.
- Recorded in writing. The allocation is set down in writing.
- Binding for all. Everyone involved knows the allocation.
Who speaks, who does not
An unambiguous allocation- Designated people. Only the designated people speak to the media.
- Expressly excluded. It is equally clear who does not speak.
- Preparation available. On request we prepare the spokespeople for interviews and statements.
Agreed wording
Everyone uses the same words- Shared phrasing. Firm and client work with agreed wording.
- One message. The strategic message stays the same across all spokespeople.
- Robust. The wording is rehearsed so that it holds under pressure.
External and internal
One voice in both directions- Externally. One line applies towards media and the public.
- Internally. The same line applies in internal communication.
- Responsibilities set. Communication responsibility within the mandate is assigned.
Avoiding contradictions
A risk while the case runs- No drift. Contradictory statements during ongoing proceedings are avoided.
- Effect on the case. Every statement is measured by its effect on the client's position.
- Linked to the crisis plan. Even in an emergency it stays clear who decides and who speaks.
Frequently asked questions
Who speaks to the media, the firm or the client?
We settle that at the outset and record it in writing. What matters is that only the designated people speak and that everyone works with the same agreed wording. On request we prepare the spokespeople for interviews and statements.
Why does the allocation matter so much?
Because contradictory statements during ongoing proceedings have to be avoided. Every statement is measured by its effect on the case and on the client's position. A uniform line, externally and internally, is therefore part of the strategy.
Does the agreed wording apply internally as well?
Yes. Communication is uniform externally and internally, and firm and client work with the same agreed wording.
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