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Our services

Exclusively specialized in the legal industry.

Serving law firms worldwide since 2004.

Best practice for our practice ®.

What we do

We help you and your law firm to be recognised and ranked in the most important rankings and improve an already existing ranking of yourself, your partners and your law firm…

We help you to promote your law firm via different channels and show you how you can sell your services to your target groups…

Because we have been supporting law firms since 2004 and have most likely heard that question already.

We support you in defining your firm’s market positioning and in improving the profitability of your firm…

We help you and your client not to lose success achieved in the courtroom in the eyes of the public. Before the start of the trial, we support you with communication planning…


- EVERSHEDS SUTHERLAND: "...Law Business helped us to improve our rankings in top legal directories..."

- FRESHFIELDS: "...know the material very well,...impressed our equity partners."

- TAYLOR WESSING: "...know the legal market excellently ."

We help you to organise your sales processes and increase your sales skills. We train you in interpersonal sales skills, in presentation skills and in the use of digital sales tools…

We help you to increase your negotiating competence, achieve better negotiation results and improve your ability to solve negotiating problems…

Which service fits which situation?

Seven services that rarely overlap in practice. If you are not sure where to start: the situation decides, not the name of the service.

You want a better position in Chambers, Legal 500 or JUVE.

The directories ask for the same work every year, only in different forms. How much of it stays with you is your decision — from a written assessment of your own draft to running the whole submission.

Law firm rankings and submissions
You spend marketing budget without knowing what it returns.

Then the positioning is missing: knowing which practice areas and sub-services you want to sell to which target groups, and why. Without that clarity and without a plan, budget is spent without direction.

Positioning and profitability
The positioning is settled, the execution is missing.

Website, content, channels and metrics — starting from measurable goals for each practice group and each fee earner, instead of measures without a target. We check beforehand which measures do not carry in the legal market.

Law firm marketing
A case is being tried in public before it is decided in court.

Litigation PR accompanies the proceedings: communication scenarios and a crisis plan are in place before the crisis arrives. Neither can be produced once the pressure is on.

Litigation PR
Your partners are strong on the law and uneasy about selling.

The content is tailored to the working reality of fee earners, not to selling in other industries. A serious, transparent offer with an immediately understandable benefit works best — methods along the lines of "don't take no for an answer" do not belong in the legal market.

Sales coaching
Negotiations take too long or settle below value.

In our experience most of the result is decided before the negotiation starts. We show how to settle the decisive points even under time pressure — you leave with a checklist you can apply to any case immediately.

Negotiation training
A step in your workflow keeps repeating and nobody knows whether software would help.

We examine where digitalising internal and external processes makes sense — and where it does not. Since 2007 we have also developed software ourselves, for cases where no suitable standard product exists.

Legal tech and law firm digitalisation
If more than one applies: positioning comes before marketing — the marketing strategy is derived from it rather than spent without coordination. Ranking submissions run independently of both, because they are tied to fixed deadlines. What comes first in your case is what we clarify in a free initial consultation.