Crisis plan for the mandate
A crisis plan is written before the crisis occurs. It records in advance what happens in an emergency: which procedures apply, who decides, who speaks and in what order the steps follow. Under time pressure nothing has to be settled that could have been settled beforehand. You react faster than the opposing side and regain the initiative instead of merely following events.
What sets us apart
- 1Before the emergencyThe plan is developed before the crisis occurs, not while it unfolds.
- 2Clear responsibilityDecision paths and speaking roles are assigned in advance.
- 3On target under pressureEven when time is short, the approach stays tied to the case.
Our services
In advance, not in the moment
The plan exists beforehand- Early timing. We develop the crisis plan before the crisis occurs.
- No pressure while drafting. Whatever is settled in advance need not be debated in an emergency.
- Head start. Preparation is the reason you react faster than the opposing side.
Procedures and order
Which step follows when- Fixed procedures. The plan records what happens in an emergency.
- Order of steps. The sequence is set in advance rather than left to the moment.
- On target. Even under time pressure the approach stays focused.
Responsibilities
Who decides, who speaks- Decisions assigned. It is settled who decides in an emergency.
- Spokespeople named. It is equally settled who speaks externally.
- Firm and client. Both sides work to the same allocation.
Escalation levels
From early signal to emergency- Levels defined. The escalation levels are set in advance.
- Proportionate response. Each level has its own course of action.
- Transparent. Everyone involved knows which level currently applies.
Documents ready
Nothing has to be found first- Prepared in advance. The plan records which documents are ready.
- Complements the scenarios. The communication scenarios supply the pre-formulated messages.
- Initiative. You act rather than follow.
Frequently asked questions
What does a crisis plan actually cover?
It sets out in advance what happens in an emergency: procedures, responsibilities and the order of the steps. Even under time pressure it is clear who decides, who speaks and which documents are ready. It complements the communication scenarios, which anticipate concrete media advances.
When should the crisis plan be drawn up?
Before the coverage gains momentum. The plan helps precisely when it already exists and does not have to be produced under time pressure. Those who are prepared react faster than the opposing side.
Who speaks to the media?
We settle that at the outset and record it in writing. What matters is that only the designated people speak and that everyone works with the same agreed wording.
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