Communication scenarios for the case
Communication scenarios anticipate what the case may bring in the media. For each foreseeable stage the core messages are already drafted and matched to the current state of proceedings. When the opposing side makes a media advance, the answer does not have to be written from scratch: it is prepared and aligned with the procedural strategy. If the case or the coverage changes, we update the scenarios.
What sets us apart
- 1The answer already existsCore messages are drafted before the opposing side makes its media advance.
- 2Aligned with the caseEvery scenario is coordinated with the procedural strategy and tied to the state of proceedings.
- 3Kept up to dateIf the case or the coverage changes, we revise the scenarios.
Our services
Foreseeable situations
What the case may bring- The case comes first. We work through the situations that are foreseeable in the proceedings.
- Media advances. Particular attention goes to media advances from the opposing side.
- One scenario per situation. Each situation receives its own line of communication.
Pre-formulated core messages
Ready before they are needed- Already drafted. The core messages exist before the situation arises.
- Matched to the stage. Every message relates to the current state of proceedings.
- Time gained. This lets you react faster than the opposing side.
Coordination with the case
Communication and procedure- Not a side track. The scenarios are coordinated with the procedural strategy.
- Effect considered. Every statement is measured by its effect on the ongoing case.
- The client's position. The benchmark is the client's position, not reach.
Ongoing revision
Kept current, not filed away- The case moves. New procedural steps feed back into the scenarios.
- Coverage moves. If the media situation turns, we adjust the messages.
- Usable throughout. The scenarios stay ready for use across the course of the case.
Interplay with the crisis plan
Two elements, one approach- Scenarios anticipate. They take concrete media advances in advance.
- The crisis plan sets the process. It defines who decides and who speaks in an emergency.
- Start early. Both help only if they exist before the coverage gains momentum.
Frequently asked questions
When should communication scenarios be in place?
Before the coverage gains momentum. Scenarios and a crisis plan are useful precisely when they already exist and do not have to be produced under time pressure. Those who are prepared react faster than the opposing side and keep the initiative.
How does this differ from conventional press work?
Litigation PR is tied to the course of the proceedings. Every statement is measured by its effect on the ongoing case and on the client's position. That is why communication scenarios, defined spokesperson roles and the crisis plan form the core, rather than reach for its own sake.
How do the scenarios relate to the crisis plan?
The scenarios anticipate concrete media advances. The crisis plan sets out in advance what happens in an emergency: procedures, responsibilities and the order of the steps. The two complement each other.
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