Pricing and hourly rates in your firm
Pricing and hourly rates decide whether a firm realises its profitability potential. We first assess whether your services address the right market at all. You then receive a concrete answer on how the services in your practice areas should be priced, and you learn whether you are undercharging and what can be done about it. The basis is the experience we have gathered since 2004 advising law firms and patent attorney firms.
What sets us apart
- 1Experience since 2004The recommendation rests on figures from advising law firms and patent attorney firms, not on general assumptions.
- 2A concrete answerYou learn how the services in your practice areas should be priced — not merely that something about your rates is wrong.
- 3Pricing is part of positioningThe price level determines which target segments you address. We therefore review it together with your profile in the market.
Our services
Are you addressing the right market?
Services and market compared- Market check. We assess whether your services are addressing the right market.
- Potential. We determine whether your firm is realising its profitability potential.
- Segments. The price level decides which segments you can reach at all.
Pricing your practice areas
An answer per service- Per practice area. You receive a concrete answer on how the services in your practice areas should be priced.
- Traceable. The recommendation rests on experience gathered in the legal industry.
Are you undercharging?
Reviewing your hourly rates- Review. We examine whether your rates sit below what your work would carry.
- Change. Where you are undercharging, we show what can be done about it.
- Effect. Hourly rates that are too low are among the causes of lost profit.
The basis of our judgement
Figures from the legal industry- Legal industry. Our figures come from advising law firms and patent attorney firms.
- Since 2004. They have built up across the whole time we have worked in the industry.
- Comparison. That allows a judgement on whether you are undercharging.
Pricing and positioning
Two sides of one question- Connection. Pricing is part of positioning, because it determines which segments you address.
- Decision. We determine which segments you address with which services and at which price level.
Frequently asked questions
How do we find out whether our hourly rates are too low?
We tell you how the services in your practice areas should be priced. The basis is the experience we have gathered since 2004 advising law firms and patent attorney firms. That allows a judgement on whether you are undercharging. Pricing is part of positioning, because it determines which segments you address.
What does a profitability analysis deliver in practice?
It shows where profit is lost: through services that do not match the target group, through misallocated people and resources, through unsuitable billing models and through hourly rates that are too low. We analyse your client base and identify the profitable mandates, and we compare your client structure with comparable units in the market.
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