White papers, blogs and demo tools for law firms
White papers, blogs and demo tools for law firms show expertise — or the opposite. A good blog establishes you as an authority, a bad one damages you. What matters are clear headlines, clearly addressed audiences, a call to action, and the responsibilities without which no blog survives.
What sets us apart
- 1A bad blog does more harm than goodA good blog establishes you as an authority — a bad one does the opposite. What matters are clear headlines, clearly addressed audiences and a call to action.
- 2Responsibilities before the first articleWe set up the responsibilities without which no blog survives: who writes, who approves, at what interval.
- 3Content that builds a mailing listWhite papers offered for download are a sound way to build a properly opted-in mailing list — and they belong to the explanatory content that AI systems draw on.
Our services
Firm blog
Authority, not filler- A good blog establishes you as an authority — a bad one does the opposite.
- What matters are clear headlines, clearly addressed audiences and a call to action. An article without a recognisable addressee reaches no one.
- We define the topics with you that fit your practice areas and the questions your clients actually ask.
Responsibilities and rhythm
Where blogs usually fail- We set up the responsibilities without which no blog survives: who writes, who approves, at what interval.
- In our experience, firm blogs fail less often for lack of topics than because approval is unresolved.
- The interval is chosen so that it can actually be kept alongside client work — better less often and reliably.
White papers for download
A list with consent- White papers offered for download are a sound way to build a properly opted-in mailing list.
- Someone requesting a white paper has shown a concrete interest — the soundest basis for later email campaigns.
- We obtain the consent by double opt-in and document it.
Demo tools
Expertise to try out- Demo tools — decision trees on straightforward legal questions, for instance — show your expertise in a playful way.
- We tell you which practice areas lend themselves to this: it takes clearly structured questions with a limited number of outcomes.
- A demo tool is both a reason to come back and a piece of content others link to.
Production and delivery
As much or as little as you want- On request we take over production and technical implementation with our partners.
- Equally possible: we supply only the structure and the brief, and your team or your agency writes.
- Whatever is published should also work for visibility in search engines and AI answers — we plan both together.
What law firms say
The task for Law Business was to identify the most important facts for our communication strategy from the ongoing court proceedings and to formulate them in a way that was understandable for legal laypersons. He knows how to abstract legal processes and present them in a very understandable way for non-lawyers.
The strengths of Law Business lie in the individual, personal service that has earned my law firm great attention in various print media. Lawyers do not usually have the necessary PR contacts to present their successes to the public in a timely manner. Law Business picks up on issues that are of interest to the public and places them in the right media.
Frequently asked questions
Is a law firm blog worth it at all?
A good blog establishes you as an authority, a bad one does the opposite. What matters are clear headlines, clearly addressed audiences, a call to action — and resolved responsibilities.
Why do law firm blogs so often fall dormant?
In our experience less often for lack of topics than because it is unresolved who writes, who approves and at what interval. Those are precisely the responsibilities we set up with you.
What is a white paper for?
To build a properly opted-in mailing list. Someone requesting a white paper has shown a concrete interest — we obtain the consent by double opt-in.
What is a demo tool?
A decision tree on a straightforward legal question, for instance. Such tools show expertise in a playful way. We tell you which practice areas lend themselves to it.
Do we have to write it ourselves?
No. On request we take over production and technical implementation with our partners — or supply only the structure and the brief for your team.
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