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Google May Core Update favors “non-legal” wording


Google rolled out a new Core Update for its search engine in May. It is noticeable that “non-legal” formulations on law firm websites are now even more appreciated by Google.

A clear wording, which is not too much drowned in paragraphs, is rewarded by Google with a higher search position. This may be unfair somewhere, after all law firms have also other lawyers as a target group, e.g. for reference business.

Google obviously assumes that the predominantly larger target group are not lawyers and that is correct.

A similar effect has been observed with medical sites. Here, patients’ testimonials are now ranked higher. Websites “only” operated by doctors have lost something in the ranking.

➡ We will be happy to answer any further questions about the Google ranking of your law firm website at

Alexander Gendlin, Managing Partner Law Business, Bochum – Vienna