Sales Training for Female Lawyers
Based on the presentation by Law Business MP Alexander Gendlin at the IBA webinar "How do female lawyers generate business via social media networks? (link with video)", we created two offers specialised on this topic.
Webinar: How do female lawyers generate business on LinkedIn
Webinar content
- 1. The legal profession and sales: General problems of female and male lawyers when it comes to sales
- 2. Behavioural differences between women and men in the sales process
- 3. LinkedIn as part of law firms’ marketing plans and budgets
- 4. LinkedIn strengths compared to other social media
- 5. Quantifying: How much business can you actually generate on LinkedIn
- 6. Steps before you start selling on LinkedIn
- 7. How to set up your personal LinkedIn profile
- 8. LinkedIn company profile
- 9. Profile settings to avoid overexposure
- 10. Keeping LinkedIn professional: Punitive policy
- 11. Organising and starting your invitation process
- 12. Writing text for invitations: Content and frequency
- 13. Posts: Content and frequency
- 14. Likes and comments
- 15.Articles, LinkedIn InMails
- 16. Using LinkedIn Sales Navigator
- 17. Defining your target groups
- 18. Pitches / writing mailing texts for your target group: Content and frequency
- 19. Develop reference points for a pitch
- 20. Leaving LinkedIn: Your sales conference via phone or video
Webinar tutor Alexander Gendlin
- Founder and Managing Partner of Law Business
- Active in the legal sector since 2004
- C H BECK / Manz / Stämpfli author
- Lecturer at the IBA webinar “How do female lawyers generate business via social media networks? (link with video)”
- External Lecturer with University St. Gallen
- Publication of numerous articles on the topic of law firm management in LTO.de, German Bar Association, Managing Partner, Die Presse, Der Standard and others.
- Further information
Webinar structure and organisation
Interactive webinar.
- Questions can be asked at any time during the webinar.
- Many examples of content creation as well as live content creation for e.g. LinkedIn invitations and mailings, LinkedIn post etc.
- Duration: 2 hours
- The webinar is limited to a maximum of 4 participants to ensure a high quality of information sharing. Registration is on a first come first served basis. For larger groups we can provide a special webinar, please see information after the registration.
- Price: EUR 250 net / person
Webinar registration - all fields are mandatory
If you do not receive the desired date or no date, we are happy to provide an extra date.
Please click here for a non-binding enquiry hereto.
For larger groups, we can put together special training courses upon request.
Please click here for a non-binding enquiry hereto.
Tailor-made personal sales training for female lawyers
Structure and organisation
- Individual training according to your specific questions / requirements.
- Before a training date is set, we will talk about your requirements / goals via a web conference.
- During this free web conference I will help you to define the topics that are relevant for your training.
- After the web conference, I will send you the structured plan showing you the content and schedule of your training.
- The training is conducted online and can be arranged for one person as well as for groups.
Webinar tutor Alexander Gendlin
- Founder and Managing Partner of Law Business
- Active in the legal sector since 2004
- C H BECK / Manz / Stämpfli author
- Lecturer at the IBA webinar “How do female lawyers generate business via social media networks? (link with video)”
- External Lecturer with University St. Gallen
- Publication of numerous articles on the topic of law firm management in LTO.de, German Bar Association, Managing Partner, Die Presse, Der Standard and others.
- Further information